“My Seller’s ARE Motivated”

I know I sound like a broken record, but this is the best market for buyers we’ve seen in over five years. The Market Action Index for attached homes is down to 35—the lowest I’ve seen in a long time. Median list prices have dropped nearly $100K since May, yet sales haven’t followed suit. Why? Simply put: sellers don’t have to sell.

Buyers are moving slowly, negotiating harder, and often asking for both price reductions and concessions—which makes sense given the tough market conditions they’ve faced over the past several years. The market is stuck between two forces: affordability for buyers and urgency (or lack thereof) for sellers. Many sellers have low carrying costs and can easily rent out their homes if they don’t get their price, so they’re content to wait it out.

What we’re seeing is a psychological standoff. Buyers believe prices will continue to fall, while sellers are holding firm because they already own the asset everyone wants—property. If you’re a buyer, my advice is this: find a number that makes sense to you, one that feels like real value, and act on it. This is San Diego real estate—there’s only so much of it.

If you’re thinking about buying, selling, or just want to talk strategy, I’d love to connect. Let’s chat!

“San Diego is projected to be one of the most competitive housing markets in the US in 2025, ranking 19th nationwide due to lack of inventory and buyer demand...”

— Zillow (January '25)

Market Profile - June 2025

HOT TOPICS

Consumer prices increased less than expected in May -
Inflation cooled slightly in May, with the Consumer Price Index (CPI) rising 2.4% year-over-year—matching economist expectations. Falling energy and car prices helped offset increases in food and shelter, keeping inflation relatively tame, though upcoming retail price hikes could push it higher in the summer.
2. Small business optimism rose for the 1st time in 5 months -
The NFIB Small Business Optimism Index climbed in May, breaking a five-month decline and surpassing its long-term average. Eased U.S.-China trade tensions likely contributed to the improved sentiment, although uncertainty remains due to tariff concerns and potential inventory shortages.
3. Expectations on labor market and future household finance improve -
Consumers grew more confident in job security and future finances in May, with fewer fearing job loss and more expecting earnings growth. While still more pessimistic than late 2024, expectations for improved household finances are gradually strengthening.
4. Mortgage rates experienced a solid improvement last week -
Softer-than-expected inflation data helped bring mortgage rates down to their lowest in a month before ticking up slightly due to rising oil prices. Despite geopolitical tensions keeping bond yields volatile, rates ended the week lower, though further increases remain possible.
5. U.S. foreclosure activity edges down in May -
Foreclosure filings dipped 1.5% from April but remained nearly 10% higher than a year ago, with California ranked 13th in foreclosure rates. Thanks to high home prices and a strong labor market, experts do not anticipate a significant rise in foreclosures in the near future.

Reach out anytime! Call, text, or message me 😊

Brendan

P.S. If you know someone who’s thinking about making a move or just has real estate questions, I’d be honored to help. Referrals are the heart of my business - and truly one of the kindest ways to show your support. Thank you for thinking of me!